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NEWS RELEASE
For Immediate Release Contact: Heather A. Katz, Ph.D.
540-428-2988 or heatherk@hotlavasoftware.com Barbara Walls
540-428-2988 or marketing@hotlavasoftware.com
Warrenton, VA - (July 22, 2008) - As of July 1, 2008, over 70,000 registered users have experienced mobile learning (mLearning) via interacting with Science, Technology, Engineering and Mathematics (STEM) educational modules during the Sports Bytes Competition. The goal of the Sports Bytes Competition is to facilitate on-demand STEM learning that is accessible via mobile phones. The Competition targets youth, between the elementary and high school grades, and seeks to spark their interest in the math and sciences; potentially influencing them to pursue higher education and careers in STEM disciplines. With over 60,000 registered users, the Competition is nearing its goal to reach 100,000 users who answer one question in a Sports Bytes module. During July and August, 2008, in-game promotions bring the Sports Bytes Competition to baseball and soccer stadiums-Kansas City T-Bones, Frederick Keys, Aberdeen Ironbirds, Bowie Baysox, Wilmington Blue Rocks, Delmarva Shorebirds, and the D.C. United soccer team. Anyone can learn about the science behind sports by texting a response for the following Sports Bytes question to 83960: Which ball has the slower speed when thrown: a softball or a baseball? Sports Bytes' focus is on summertime sports such as baseball, soccer, cycling, and swimming. Interact anytime, anywhere, on-the-go from a mobile phone by texting "sport" to 83960 or from a browser at http://hdwap.com/s/s.html?p=PASS&c=6526&n=y&g=1. Learn the science behind sports, thanks to the Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. About Hot Lava Software, Inc.
Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing, delivery and tracking solutions. Using Hot Lava Software's content development and publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking SystemTM (MDTS) allows organizations to have the tools and knowledge needed to launch and track mobile initiatives faster and with more cost efficiency. Hot Lava Software provides mobile content solutions and a mobile content design, authoring and publishing solution to corporations, governments and universities around the world. More information is available at http://www.hotlavasoftware.com/. About the Ewing Marion Kauffman Foundation
The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works to harness the power of entrepreneurship and innovation to grow economies and improve human welfare. Through its research and other initiatives, the Kauffman Foundation aims to open young people's eyes to the possibility of entrepreneurship, promote entrepreneurship education, raise awareness of entrepreneurship-friendly policies, and find alternative pathways for the commercialization of new knowledge and technologies. It also works to prepare students to be innovators, entrepreneurs and skilled workers in the 21st century economy through initiatives designed to improve learning in math, engineering, science and technology. Founded by the late entrepreneur and philanthropist, Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo. More information is available at http://www.kauffman.org/.
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